How to Win More Complex Healthcare Sales
Build a repeatable process for navigating long sales cycles,
multiple stakeholders, and higher-stakes buying decisions in healthcare.
Thursday, October 15 • 11:00am-12:00pm ET
Your Pipeline Shouldn't Be a Waiting Room.
Is Your Sales Process Keeping Up?
Join us for this live, complimentary session for leaders of companies selling into the healthcare space. Discover where healthcare sales break down and how to create greater consistency, accountability, and revenue performance.
Opportunities May Be Stalling for Reasons You Can't See
You have strong products. Your sales team is having conversations with physicians, clinical leaders, procurement, and other stakeholders such as tech leaders. Your pipeline may even look healthy.
But deals still stall.
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Your champion is engaged, but the buying group never fully align.
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Deals sit in evaluation too long without a clear decision path.
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Procurement and other stakeholders reshape the conversation late in the process.
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Reps address clinical need, but miss the business and financial case for change.
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A few sellers know how to navigate complex healthcare deals, but that process is not applied consistently across the team.
You'll learn how to:
🔹Qualify opportunities earlier
Identify whether an opportunity has a legitimate business case, compelling pain, access to the right stakeholders, and a realistic path to a decision.
🔹Navigate complex buying groups
Move beyond the traditional "champion" relationship and understand who is involved, what each stakeholder needs, and how decisions actually get made.
🔹Create stronger sales conversations
Move conversations beyond product features and clinical interest to the business, operational, financial, and organizational impact of solving the problem.
🔹Prevent opportunities from disappearing into the pipeline
Recognize the difference between a legitimate next step and another "I'll get back to you" that leaves forecasts looking better than reality.
🔹Improve sales process consistency
Implement a repeatable process for navigating complex healthcare opportunities instead of relying on individual selling styles, relationships, or experience.
🔹Increase forecast confidence
Build greater visibility into what is really happening inside opportunities and which deals deserve continued investment of time and resources.
Ready to implement new strategies for more healthcare opportunities, more revenue, and fewer deals stuck in limbo?
Reserve Your Spot!
Led By Gary Lustberg
Principal of Sandler by ForgePoint Group, Gary Lustberg is an entrepreneur, sales leader, and growth strategist with more than three decades of experience building and leading high-performance organizations, including his own company serving the healthcare market, growing to over $25 million in revenue. He knows firsthand what it takes to sell, hire, and lead when buyers are hard to reach and the cycle is long.
Today, Gary partners with organizations, executives, entrepreneurs, and sales teams to implement practical, measurable systems that accelerate revenue and strengthen long-term performance. His approach combines real-world executive experience with the Sandler methodology to help clients break through revenue plateaus and build scalable success.