Stop Losing Deals You
Should Be Winning
A First Look at the Sandler Sales Process &
How It Drives Revenue, Retention, and a Team Built to Last
Thursday, August 13 | 11:00am-12pm ET | Live Virtual Session
A live, complimentary session for sales leaders and business owners who
are ready to fix what's broken in their pipeline.

How Do I Build A Repeatable Sales Process?
Your team is busy. Calls are happening. Deals are in the pipeline. And revenue still isn't where it should be.
Most sales teams don't have a lead problem. They have a process problem. Reps are talking too much and qualifying too little. Deals stall because no one has uncovered the real pain. Forecasts are guesses dressed up as data.
The good news is: it's fixable. And it's not about hiring more reps or buying more tools.
Sell the Way People Buy
For over 55 years, Sandler has helped sales organizations replace pressure-based selling with a repeatable, disciplined system built on one core idea: sell the way people actually want to buy.
Take a look at the Sandler System that is used globally by high-performing sales teams.
Key Takeaways:
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The 7-Step Sandler Selling System — a proven structure for moving prospects from first conversation to closed deal, without relying on pressure or pushy closes
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The Pain Funnel — how to uncover the real reason a prospect will buy, before you ever talk price or product
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Qualification that actually qualifies — how to identify real opportunities early and stop wasting time on deals that were never going to close
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What it takes to build a team, not just a headcount — how this process becomes a shared language that scales as you grow
I'm Always Interested In Boosting Sales!
Sign Me Up!
Who This Is For
This session is built for:
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Sales leaders and VPs looking to bring more consistency and predictability to their pipeline
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Business owners who are still closely involved in sales and want a repeatable process to hand off
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Anyone tired of relying on a handful of "natural" closers to hit the number

Led By Gary Lustberg
President of Sandler by ForgePoint Group, Gary Lustberg is an entrepreneur, sales leader, and growth strategist with more than three decades of experience building and leading high-performance organizations.
Today, Gary partners with organizations, executives, entrepreneurs, and sales teams to implement practical, measurable systems that accelerate revenue and strengthen long-term performance. His approach combines real-world executive experience with the Sandler methodology to help clients break through revenue plateaus and build scalable success.
